Whether voluntary, involuntary, conscious, subconscious, or unconscious, the role we have assigned technology in our lives is a dominant one. Word of Mouse is a wake-up call for consumers and marketers who are immersed in technology but are sleepwalking through its impact. Taking the time to understand the "mind-body-Internet connection" is key to letting it work in your favor, in a way that is welcome, efficient, productive, and transparent. This book gives readers the tools they need to dig out from under the information overload.
Word of Mouse
101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
1 of 2 copies available
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Creators
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Publisher
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Release date
September 1, 2013 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781470348663
- File size: 280166 KB
- Duration: 09:43:40
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Languages
- English
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Reviews
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June 10, 2013
In his latest book, serial entrepreneur Ostrofsky (Get Rich Click!), a domain-name investor best known for selling the name Business.com for $7.5 million, offers a trove of advice to consumers and marketers who want to better understand how to leverage technology. Equally relevant for the tech-savvy individual who wants cutting-edge insights or the beginner who just wants to turn on his or her first mobile device, Ostrofsky’s guide demystifies and simplifies all things tech, covering topics ranging from “recommerce” (reselling goods online) and smartphone apps to smart whiteboards for e-learning. At first glance, the sheer volume of advice can seem too much to tackle, but the book’s straightforward structure makes navigating this potentially intimidating topic easy. Ostrofsky breaks up the text with eye-catching graphics, cartoons, catchy pull-quotes, and includes sections called “Marc my words,” as well as liberally using case studies from companies that benefitted from using new technology. For any overwhelmed, overloaded, or intimidated consumers or marketers, this book is a helpful, entertaining, and motivating resource.
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