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Title details for Selling the Invisible by Harry Beckwith - Available

Selling the Invisible

by Harry Beckwith
ebook
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

    • Creators

    • Publisher

    • Release date

      June 14, 1999

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9780446930031

      • EPUB ebook

        • ISBN: 9780446930031
        • File size: 394 KB

    • Accessibility

      No publisher statement provided

    • Languages

      • English

    • Reviews

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    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English